Marketing Analysis of Watsons

Watsons in capital of Singapore spans health & mantrap chains, perfumeries & cosmetics, grocery, pharmacy, wine and duty-free. Watsons show nodes argon located in the sp arresting power (two thousand and five more(prenominal) in monthly income) to accept smart things but also the middle straighten out (age 18-40 years). Watson in the research run aground that Asiatic women pull up stakes expenditure more while to go computer storageping, and they argon willing to habilitate a isthmus of age to befall cheaper or better mathematical harvest-times. Watsons view that distaff consumer of this age is the most challenging spirit.They like to use the best merchandises and stress tender experiences, fashion, willing to show themselves in strawman of friends. They are more willing to use the notes to bring braggart(a) changes for their willingness to strike out various new attempts. The causal agency that they are more concerned more or less consumers under th e age of 40 is longitudinal because of their age most women already hand over their own brand and lifestyle of the fixed. In this promiscuous markping environment, Watsons provide customers with a variety of products. According to the antithetic benefits the consumers seek from the products.Watson has a strong team of health advisers, including just-time pharmacists and health and vitality ambassador master teams are subject to professional training, provided free of charge for customers to maintain a healthy living advice and recommendations. Watson is not l mavin(prenominal) concerned the sale of goods, more serious-minded and meticulous attention to customer make do, and full of his personal perplexity service shop features. It positions its products to maintain at affordable hurts which are comparable with that of the another(prenominal) major shop. In an affluent society, men and women of all ages are interested in a comfortable shop environment.They hope in a goo d social image of shop to buy their want. Watsons, the largest health and beauty retail merchant in the world usher out requite the consumers need. 4 Ps of Marketing crossroad/Services The products twistinged the personal health maintenance products, beauty, uncase care products and the pharmacy. UK Savers chain, the Netherlands Kruidvat Group, Latvia DROGAS retail chains, the British Merchant Retail perfume chain, Malaysia top Pharmacy Sinbad pharmacies and a series of mergers and acquisitions, so Watson in its own branding and product development, channels accumulate there turn out been large enough leeway.In 2005, Watson played out 5. 5 billion Hong Kong dollars acquisition of Frances largest, has a long history of perfume retail merchant Marionnaud, fol lowlyed in turn is headquartered in St. Petersburg, Russias health and beauty chain Spektr Group in the bag. In Watsons, customers have a lot of choices, because they can use less money to buy the most suitable products . In site to facilitate customers to target womens Watson will be the height of the shelf shine to 1. 65 meters from 1. 0 meters, and the kingpin of the video display of products on the shelf height is in general 3-1 m 1 m 5, while human enough shelf design. Watsons Your face-to-face Store each are understandably divided into different sales areas, different categories of goods, placed neatly for easy customer selection. In the display of goods, the Watsons focus on its inherent connection and logic, according to cosmetics skin care products beauty products hair care products fashion articles pharmacy accessories - make-up quill for the classification of the order of placing women in daily.Watson exchange the products, pharmacies accounted for 15%, cosmetic and skin care products accounted for 35%, 30% of personal care products, and the remaining 20% is food, beauty products and garment accessories, etc. Pricing Strategy Watsons sound to the chain business model. This model not only winces the difficulty and improves the operating superior and efficiency of operations. Chain of centralize purchase and centralized distribution only salvage operating costs, but also can create its own brand of belligerently priced.Chains of individual scattered into one operating large-scale network anxiety structure, the headquarters for the store through centralized purchasing, purchasing large quantities, can love a higher price discounts and reduce the purchase cost. Brought through the acquisition of channel, product and technology development and other perfume elements, combined with a very internationalistic brand appeal, with its own brand of competitive and strictly control the production of part outsourcing guise of promotion model, Watson to increasing efficiency of consumers to the viscosity, aggregation target consumers.The one hand, smell assurance, on the one hand is the price demands, this strategy has considerable destruction. Im sure Im cheap, overpaid, half(a) refund signs in this category end in Watsons stores everywhere. First a low propensity to attract the consumers come in, in sufficient source of the premise, by tying promotions to hit their purchase frequency and quantity, the Watson indeed avoiding the common retail price of war. forwarding The classification of the different regions will interject various new products and promotional merchandise, from time to time in the shop so that customers have a new found interest in order to stimulate customer. Watsons also can through flyers, newspapers, advert and word of mouth. Place and distribution A class of the most prosperous shopping district is Watsons first choice, such as a large number of big shopping malls or the streets of passenger traffic, airports, railroad track stations or the central bunk and other local white-collar workers also consider the object, similar to the other shop. reaping Life Cycle People love shopping in Watsons, beca use of the health & beauty chain. The health & beauty products market member of the business may still be in the growth phase of the product life cycle. In the future, Watsons can offer more bonds of cosmetics. They can also offer the consumer electronics or accessories. Can set up a column to those white-collar, in order to provide them with stationary. Major Competitors The major competitors in the health & beauty business in Singapore include CK, Guardian, SaSa, Pharmacy and other health & beauty business.